Drift (Salesloft)

Drift, now part of Salesloft, is an AI-powered conversational marketing and sales platform that uses chatbots and live chat to engage website visitors in real-time. It helps businesses qualify leads, book meetings, and accelerate sales cycles through automated conversations. The platform leverages natural language processing to understand intent and route visitors to the right sales rep or resource. Its unique value is its ability to combine marketing automation with sales engagement, creating a seamless buyer experience. Target users include B2B marketing and sales teams looking to convert website traffic into qualified leads and pipeline.